After 15 years as a professionally sponsored Nike athlete, Shannon is expanding her relationship with the brand to include more consulting work. In her new role as a Nike “Legend” Athlete, she is able to support the development of new, innovative products, especially for women’s their Nike Women’s vertical.

Shannon has supported event broadcasts for USA Track & Field, World Athletics & Trackland. Her roles include In-stadium announcing and color-commentary, with the unique ability to speak about race tactics from the POV of an elite athlete.

In 2019, Shannon served as an analyst for NBC Sports during the championships held in Doha, Qatar. Her insights and expertise in track and field helped enhance the coverage of the event, providing viewers with an in-depth understanding of the athletes and competitions.

Shannon served as an Olympic Broadcaster for Paris 2024. With her extensive experience in athletics, she brought unique insights and analysis to the coverage of the Olympic Games, sharing her expertise on track and field events with a global audience.

In 2022, Shannon continued her role as a commentator for NBC Sports, covering the championships in Eugene, Oregon. Her experience as a former Olympian added a unique perspective to the broadcast, as she provided analysis on the performances and tactics of the athletes.

Shannon has been a guest on this popular podcast, where she discusses various aspects of her athletic career, insights into the sport, and her journey as a broadcaster. This platform allows her to engage with the running community and share her experiences with a broader audience.

Shannon Rowbury joined legends Mike Jay and David Lile as part of the announcing team for the 2024 NCAA Indoor Track and Field Championships, which took place from March 8 to March 9, 2024, at The Track at New Balance in Boston, Massachusetts. This event marked the first time the NCAA indoor championships were held in Boston, featuring both the men's and women's championships simultaneously.